A person does not have to be a genius to understand that if you want to sell a product, understand a given situation, or create ongoing loyalty…you need to go straight to the consumer…market research and feedback is important.
Let’s discuss this with regards to your employees…First of all, you must have rules…whether it is a board meeting or a staff meeting,
*All must agree to be honest and polite.
*No one has the right to challenge or interrupt the speaker, unless you throw away the rules.
*You must explain in detail, what the activity is or the topic to be discussed.
*It must be emphasized that listening is of the highest importance…for the boss too.
Some simple but important questions need to be put toward the group…
*What do you value most about this topic, company, or business model?? Give people time to think and come up with an answer. Give each member of the group equal respect and time.
*Ask them what they see as their biggest challenge?
*Ask them if they could change something or receive something…what would it be?
*Throw out your idea and let them criticize it constructively.
This type of interaction promotes honesty and trust. It will enable the members of the group to feel like they are really a part of the overall picture…not just a pawn in the big game of chess.
In this age of market research, we must discover what the consumer’s needs and wants are. We must also discover how we can accommodate those needs in the most efficient manner. Encourage your employees to give feedback…be assertive. If you do this you will Empower them by creating an environment that is cohesive and strong. Your business will become more successful and Empowered so that you can capture a larger share of your market.
Being an entrepreneur has given me a deep appreciation for individuals who are success oriented and never give up. The drive to always “push through” is a trait of successful people.
I have been fortunate to associate myself with many successful individuals over my life. It began with my father who instilled in me the ability to step outside of the box…to create something out of nothing. He taught me the importance of integrity in business...traits that I have incorporated into the various business models I employ.
I spent the first ten years of my career in the medical field. I worked side by side with amazing individuals who put their own self-interests aside in order to nurture others back to good health. Many times I witnessed life and death situations. It was always humbling to experience the team-work that evolved around trying to save a lives.
As my career path evolved into the business world, not only could I bring those experiences into my persona, I saw a need to spread information…real information for real situations. A close friend of mine began to mentor me in aspects of blogging. He has given me incredible insight into how a blog should be developed…how to focus my passion for helping mentor people to becoming successful entrepreneurs. This passion for mentoring others began when I was a young child and continues today. It is not about me, but rather those who have influenced my life.
I am a work-out addict and a real “ski dog”. Sorry guys and gals…I do not “ride”. I live for deep powder and steep chutes. I love the feeling of looking over the edge of a steep run…feel my heart beat faster with that adrenaline rush and then “jump in”. I love golf…but I always wonder if I will ever break 100…lol! Most of all, I love my wonderful family…they are the best! Thanks for stopping by and I hope you feel empowered today.
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Martin Casper
