Empowering Market Solutions…Overcome The Pitfalls Of The Press Release

In today’s techno-charged world full of all types of marketing solutions such as mass email, blogs, websites, affiliate marketing, and pay-per-click advertising, there are still other ways to get your message out with a big splash. One of these is through a press release. For years, press releases were done through the newspaper, TV, radio, and word of mouth. Nowadays you can do a press release via the internet on your blog or website. If you do this with the assistance of key words and tags, you can create a strong presence with the search engines.

This concept is overlooked on a frequent basis, as most small businesses do not have an “in-house” PR staff…the end result being that they just do not get written. The lack of press releases just means that you are really losing out on a potentially good source of revenue generation.

What to write…Not knowing what to write about and how to write it is a perennial problem with many small businesses. I do not recommend writing it yourself unless you have at least moderate background in writing. Do you have someone in your office who has a marketing background that could create the press release? If not, then paying a professional copywriter is highly encouraged. They know what to write, how to write, as well as how to format the release…a key point. They can help you decide what would be considered “newsworthy”…something that would catch the editor’s eye…Something like a promotion, a transfer of a highly placed key employee, the closing of a large contract, etc…You get the picture…this is very Empowering.

How often should press releases be written? Opinion vary on this subject…some experts feel that there should be consistent releases. Others feel that the releases should be more random. I believe that either is fine because the most important aspect is content. Relevant content is king! this applies not only to your blogs, but also to your press releases. If you start out with 5-6 press releases per year and let it grow, as long as they are being released and published, you can drive market share. It is important to note that when you do a release, you should also utilize the more traditional routes as well. Use your local newspaper, relevant publications, and if you get the opportunity either TV or radio. Make sure that your press release is posted on your website or blog. It is a good idea to keep a page set aside specifically for press releases.

Another Empowering tool is to submit your press releases to PRweb.com and PRleap.com, as they will host your releases electronically. The more viral your release, the more Empowered your content will become…

Digg Digg

Categories: Health & Wealth

Tags: blogs, content, copywriter, empowered, empowering, marketing, viral, websites

About Martin Casper

Being an entrepreneur has given me a deep appreciation for individuals who are success oriented and never give up. The drive to always “push through” is a trait of successful people. I have been fortunate to associate myself with many successful individuals over my life. It began with my father who instilled in me the ability to step outside of the box…to create something out of nothing. He taught me the importance of integrity in business...traits that I have incorporated into the various business models I employ. I spent the first ten years of my career in the medical field. I worked side by side with amazing individuals who put their own self-interests aside in order to nurture others back to good health. Many times I witnessed life and death situations. It was always humbling to experience the team-work that evolved around trying to save a lives. As my career path evolved into the business world, not only could I bring those experiences into my persona, I saw a need to spread information…real information for real situations. A close friend of mine began to mentor me in aspects of blogging. He has given me incredible insight into how a blog should be developed…how to focus my passion for helping mentor people to becoming successful entrepreneurs. This passion for mentoring others began when I was a young child and continues today. It is not about me, but rather those who have influenced my life. I am a work-out addict and a real “ski dog”. Sorry guys and gals…I do not “ride”. I live for deep powder and steep chutes. I love the feeling of looking over the edge of a steep run…feel my heart beat faster with that adrenaline rush and then “jump in”. I love golf…but I always wonder if I will ever break 100…lol! Most of all, I love my wonderful family…they are the best! Thanks for stopping by and I hope you feel empowered today.