Improve Your Social Media Profile in Four Easy Steps

Facebook, Linked-In, Digg, Twitter, MySpace…OK so YOU have decided to use social media to promote YOUR business. Great idea…now what?? You need to know some basics to help insure that the world out there takes you seriously. Here are a few key points to help you get started on the right path;

Make a practice of keeping your online profile professional, but interesting. A good tip for “newbies” is to find a couple of experts in the industry and pattern your style after them. Why re-invent the wheel? One great example is one of my mentors, Liz Southall of DotComDiva. Her expertise is in Facebook marketing. She keeps her profile simple, elegant, yet intriguing.

Balance your contact lists. It seems very simple, but so often I have seen internet marketers allow their list(s) to control them rather than controlling their list-building techniques. Use your existing contact lists to balance out and connect with people across multiple platforms such as; Facebook, Twitter or LinkedIn. This is a subtle way to introduce professional contacts to your own creative or entrepreneurial pursuits.

Do the obvious. Find people you know. Use the connection tools on each platform, such as “suggested people” to follow on Twitter, “People You May Know” on Facebook or email contact(s) searches to cross over and connect on multiple levels.

Another great way to promote yourself is to add your social media contact information to your email signature using easy apps such as WiseStamp. Wisestamp is very cool, because you can integrate the latest updates from your Twitter, Blog, Facebook, Linked-In, etc… and see them on your email signature. A great tool to let your email contacts connect with your social media avenues. If your Twitter handle is risqué or unprofessional for example; @hotsinglelaydee123, you might consider leaving it off your signature(s). Better yet…develop a more sophisticated handle. Be professional…leave no doubt as to your intentions. Your first impressions in the internet world might even be more important than in the real world, because it is more challenging for potential friends and customers to develop a trusting relationship without face time.

For more empowering tips about social media, check out our Facebook Fan Page @ TeamXcess4Life.

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Categories: Social Media

Tags: blog, Digg, Dotcomdiva, empowering, Facebook, Linked-In, Liz Southall, MySpace, online, Social Media, TeamXcess4Life, twitter, Wisestamp, youtube

About Martin Casper

Being an entrepreneur has given me a deep appreciation for individuals who are success oriented and never give up. The drive to always “push through” is a trait of successful people. I have been fortunate to associate myself with many successful individuals over my life. It began with my father who instilled in me the ability to step outside of the box…to create something out of nothing. He taught me the importance of integrity in business...traits that I have incorporated into the various business models I employ. I spent the first ten years of my career in the medical field. I worked side by side with amazing individuals who put their own self-interests aside in order to nurture others back to good health. Many times I witnessed life and death situations. It was always humbling to experience the team-work that evolved around trying to save a lives. As my career path evolved into the business world, not only could I bring those experiences into my persona, I saw a need to spread information…real information for real situations. A close friend of mine began to mentor me in aspects of blogging. He has given me incredible insight into how a blog should be developed…how to focus my passion for helping mentor people to becoming successful entrepreneurs. This passion for mentoring others began when I was a young child and continues today. It is not about me, but rather those who have influenced my life. I am a work-out addict and a real “ski dog”. Sorry guys and gals…I do not “ride”. I live for deep powder and steep chutes. I love the feeling of looking over the edge of a steep run…feel my heart beat faster with that adrenaline rush and then “jump in”. I love golf…but I always wonder if I will ever break 100…lol! Most of all, I love my wonderful family…they are the best! Thanks for stopping by and I hope you feel empowered today.