Did Social Media Just Get Another Injection of Steroids? Google’s Version of “Like”

Google just rolled out a new feature to Google Search called “+1″ (It’s pronounced “Plus One”).  Industry insiders are calling it the most significant social feature that has ever been added to the Google search engine.

To be clear, the version of “+1″, which is beginning to roll out today, is not the toolbar version that we first got a glimpse of in December. Apparently that was a different version that was being tested.  This newly launched version of “+1″ is a small button that will reside next to each and every  Google Search result.  If you like the result, you click the “+1″ button and it gets shared with your social circle as well as the public. The Google button is an entirely new beast because it will position a new “+1″ button next to all Search Engine Results and Paid Advertising results in Google.  In simple terms, Google’s “+1″ is nothing more than a button that behaves like the Facebook “Like” button, or the Twitter “Retweet” button on steroids.

It will potentially redefine how we do Search Engine Marketing, Social Media Marketing, and even Paid Advertising through Google in this industry.  It will very well may alter the face of Internet Marketing as we know it.  You see Social Media buttons on almost every website these days.  They allow readers to share their favorite content with their friends or followers on Social Media sites likeFacebook or Twitter.

Industry insiders understand that these simple buttons multiply the amount of web traffic and visitors that you’re able to drive to your blogs and various websites.  This button will display when your contacts in your Google social network have “liked” a certain advertisement or website. It will eventually affect which results show up in the Search Engine Results on Google when you search.  It will, in effect, bridge the Social Media to Search Engine Results gap.  If we assume that this new Google “button” experiment is a success then there will essentially cease to be a major difference between the two. In a word…Empowering!

Yours In Success…

Martin Casper