What I Learned About Email…Don’t Make This Mistake

With the social media explosion, many of us have gotten wrapped up in Facebook, Twitter and YouTube. We spend an average of 10 percent each day on Facebook. We have discovered the power of a 140-character message through Twitter. We have discovered the importance of being live on the Internet with YouTube.

I found that as I became immersed in these new and powerfully effective social media venues that I had forgotten the basics. I forgot that many individuals still are not on Facebook. Many do not know what Twitter is…and many others do not even know how to navigate YouTube, let alone understand how powerful it really can become for them socially as well as a professionally.

One day I was sharing with one of my friends on the phone about how cool Twitter was and what you can do with it…how many people you can reach through the power of Twitter. I was really on a roll. Suddenly he interrupted me and said, ”What is Twitter”? He went on to tell me how he had challenges with Facebook and had never heard of Twitter.

Needless to say, this was an eye opener and a reality check. I realized that if I continued on the path that I was
headed that I would lose many connections. I realized that I needed to get back to the basics…the basics of email marketing. This did not mean that I needed to stop Facebook, Twitter or YouTube. It meant that I needed to keep things in perspective. I needed to realize that many individuals are still intimidated and challenged by more advanced venues of communication.

I knew that video was a much more effective means of staying in touch and that it gave a more human element to communication than plain text, so I decided to incorporate video into my email…something to give the reader the “feeling of being right in the room in front of me”. The response has been overwhelmingly great. Friends and connections love the “personal touch” that a video brings to the table. It really creates that “Wow Effect”.

If you are not feeling effective in your marketing campaigns maybe you need to empower your business by evaluating the tools you are using…are they connecting with your target market? Maybe it is time to get back to basics…get back to email and while you are doing it, bring the personal touch of video into your message and enjoy the response. Empower your life.

To Your Success…

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Categories: Social Media

Tags: 140-character, email, Empower, Facebook, marketing, Social Media, twitter, video, youtube

About Martin Casper

Being an entrepreneur has given me a deep appreciation for individuals who are success oriented and never give up. The drive to always “push through” is a trait of successful people. I have been fortunate to associate myself with many successful individuals over my life. It began with my father who instilled in me the ability to step outside of the box…to create something out of nothing. He taught me the importance of integrity in business...traits that I have incorporated into the various business models I employ. I spent the first ten years of my career in the medical field. I worked side by side with amazing individuals who put their own self-interests aside in order to nurture others back to good health. Many times I witnessed life and death situations. It was always humbling to experience the team-work that evolved around trying to save a lives. As my career path evolved into the business world, not only could I bring those experiences into my persona, I saw a need to spread information…real information for real situations. A close friend of mine began to mentor me in aspects of blogging. He has given me incredible insight into how a blog should be developed…how to focus my passion for helping mentor people to becoming successful entrepreneurs. This passion for mentoring others began when I was a young child and continues today. It is not about me, but rather those who have influenced my life. I am a work-out addict and a real “ski dog”. Sorry guys and gals…I do not “ride”. I live for deep powder and steep chutes. I love the feeling of looking over the edge of a steep run…feel my heart beat faster with that adrenaline rush and then “jump in”. I love golf…but I always wonder if I will ever break 100…lol! Most of all, I love my wonderful family…they are the best! Thanks for stopping by and I hope you feel empowered today.