Frequently, I hear relationship marketers complaining about their business. “I have no up-line support…my down-line does not produce.” The explanations grow in number and size. There may be validity to some of the criticism, but more often than not, it boils down to a lack of initiative on the part of the associate.
What is it about relationship marketing that is so simple yet so challenging? Is it the technical aspects? Is it the products? Is it the comp plan? No, it is not “pushing through” on the part of the associate. It is the lack of duplicity. It is the lure of easy money and believe me…there is no easy money. It is a lot of hard work. It is consistency and persistency. It is meeting a prospect at 10:00 at night when you are already very tired. Being successful in relationship marketing requires that you are 100 percent authentic with a laser focused single-minded goal of complete success.
So how does this relate to the game of golf? If you want to be a successful golf professional, you need to be consistently duplicable…day after day. It is not a sport that you can go out once a month to hit balls and expect to bring your “A” game when you tee off. It will not happen. Golf requires many long hours on the driving range hitting ball after ball. It is duplicating that perfect swing time after time.
So are you ready to bring your “A” game to relationship marketing? Are you ready to be consistently duplicable? Find an accountability partner…someone who you know and trust. Someone who will tell it like it is and hold you accountable for what you are doing, on a daily basis. Are you ready to be in the game? Are you ready to become unstoppably empowered? It is your life and the game is always on!
Yours In Success…
Martin Casper
The Empowered Entrepreneurial Magnets
Tags: accountability,
authentic,
driving range,
duplicable,
empowered,
game on,
golf,
marketing,
pushing through,
relationship,
success,
unstoppably
Being an entrepreneur has given me a deep appreciation for individuals who are success oriented and never give up. The drive to always “push through” is a trait of successful people.
I have been fortunate to associate myself with many successful individuals over my life. It began with my father who instilled in me the ability to step outside of the box…to create something out of nothing. He taught me the importance of integrity in business...traits that I have incorporated into the various business models I employ.
I spent the first ten years of my career in the medical field. I worked side by side with amazing individuals who put their own self-interests aside in order to nurture others back to good health. Many times I witnessed life and death situations. It was always humbling to experience the team-work that evolved around trying to save a lives.
As my career path evolved into the business world, not only could I bring those experiences into my persona, I saw a need to spread information…real information for real situations. A close friend of mine began to mentor me in aspects of blogging. He has given me incredible insight into how a blog should be developed…how to focus my passion for helping mentor people to becoming successful entrepreneurs. This passion for mentoring others began when I was a young child and continues today. It is not about me, but rather those who have influenced my life.
I am a work-out addict and a real “ski dog”. Sorry guys and gals…I do not “ride”. I live for deep powder and steep chutes. I love the feeling of looking over the edge of a steep run…feel my heart beat faster with that adrenaline rush and then “jump in”. I love golf…but I always wonder if I will ever break 100…lol! Most of all, I love my wonderful family…they are the best! Thanks for stopping by and I hope you feel empowered today.
More posts by
Martin Casper
Frequently, I hear relationship marketers complaining about their business. “I have no up-line support…my down-line does not produce.” The explanations grow in number and size. There may be validity to some of the criticism, but more often than not, it boils down to a lack of initiative on the part of the associate.
So how does this relate to the game of golf? If you want to be a successful golf professional, you need to be consistently duplicable…day after day. It is not a sport that you can go out once a month to hit balls and expect to bring your “A” game when you tee off. It will not happen. Golf requires many long hours on the driving range hitting ball after ball. It is duplicating that perfect swing time after time.
