Can you say “Attraction Marketing”? You are already thinking to yourself, “I have heard all the tips and strategies”. My question to you is, “Do you have an empowering strategy that you implement and what are your results”? Driving traffic is challenging so why make it harder by doing it without a strategy? Non-specific goals [...]
When you leave work each day do you run to tweet to your friends or Facebook them about your thoughts or latest accomplishments? If so, you probably have at least a basic understanding of the power of social media. In minutes a post can go worldwide and allow millions of people to view it. For [...]
How will you be remembered when you are gone? Is it important to you? I attended the funeral this weekend of a wonderful woman who was my elementary school teacher for grades 1-4. She and her husband taught grades 1-8 in a two-room schoolhouse and made a tremendous impact on my life and the lives [...]
Are you crazy? How could this even remotely be considered empowering? Hold on a second and I will explain. Have you ever been accused of being a “bird brain?” If you have, you should be proud! Many birds have been observed to show amazing intelligence including problem solving and learning by example. In fact, the [...]
The last time you took a nice cold drink of milk from the refrigerator, did you stop to think about the work that went in to making it that tasty, refreshing, beverage that is often accompanied by a fresh, warm cookie? Most of us take for granted the things that we routinely buy from the [...]
Today, instead of waiting impatiently and interrupting someone to tell our own story, now we can do it any time we want on Facebook or Twitter. Before social media, common courtesy expected that each would respect the other’s time to speak…although not everyone followed this practice. Etiquette taught us that we should allow others to [...]
Wow, things are rapidly changing on Facebook! Timeline…Ticker…all great stuff but what is next? How do you keep from getting lost in the shuffle…not just on Facebook, but also on Google+ and its expansive opportunities? Want to find out how? It is Martin Casper coming to you with the secret sauce that really makes it [...]
Are you struggling to get the “Return of Investment” (ROI) from your social media game plan that you expected to garner? You have looked at your Google Analytics and you are getting traffic. You are creating quality content for your blog posts. You have targeted your market appropriately. You are placing the proper emphasis on [...]
In our fast-paced world of multi-tasking, focus challenges, and the incredible number of blog articles shooting out through every available portal, it might be a wise idea to create a structure that will ensure that your content is on solid ground and can withstand the competition. While it is important to be moving great content [...]
I recently had the opportunity to drive a new little car known as the “Cube”. Have you seen it? It’s that boxy, tiny car that looks like it was designed by an 11 year-old. It seems to defy all principles generally associated with new cars; It is not aerodynamic, sleek or grownup looking. In fact, [...]
If you watch TV these days, especially the political news, you may be wondering the same thing as I am. Does anyone tell the truth anymore? Does anyone care about maintaining integrity? Sometimes it seems as though the word “integrity” doesn’t even exist anymore. However, we all know that a lack of integrity can have [...]
