We live in the digital age of online news articles, social media venues and apps for every type of business opportunity. We have become so addicted to the online world that we often neglect our offline sphere of influence and the importance that they bear within our business environment.
Could it be that our neglect of the small businesses driving the local economies has been a major detriment to our economic recovery, growth and long-term success?
It is true that global business is driven by our ability to reach target markets worldwide that we could never do if online resources could not provide the platforms that give us our ability to reach. Blogsites, social media and the opportunity to connect “face to face” via Google Hangouts has brought us closer together from a global standpoint, but are we missing something?
When we stop and look back at how we have achieved this monumental success through the power of technology, we must realize that small business has been the platform that gave us this opportunity. Could it be that we have strayed so far from our economic roots that we are heading away from the real elements that can bring our economy back from the edge of the abyss?
Maybe it is time that we start attending those Chamber of Commerce meetings again. Maybe it is time for us to walk into a local business and shake some hands. Maybe we should do a little old fashioned marketing like a “press release”. Let’s begin to build some authentic relationships with the “locals” and let them realize that they are an important part of this process.
Could our addiction of living in the digital age foster a less than perfect philosophy of economic neglect? Maybe it is time to reverse that thought process. Maybe it is time for some “local action”. We can create a belief structure that will fuel grass roots change. Each person has potential, but to get anything out of that potential you must have action. Action will always yield results and those results will reinforce your belief system. That belief fuels your potential and the process starts all over again. You can see where this is going. So let’s avoid that economic danger zone. Maybe it is time that we exercise that potential with our “locals”. Maybe it is time to take some massive action and create massive results. The effect will be empowering and highly contagious.
P.S. Please help me with this “grass roots” effort. Share this article with your friends and on your social media sites. It is important.