The world of communication is rapidly changing. Out with the old and in with the new; Infographics, Pictures, Video. These are the new wave of media. They are taking the speed of communication to a new level.
In 1921, the acclaimed author, Frederick R. Barnard published a piece in Printer’s Ink commending the effectiveness of graphics in advertising with the title; “One look is worth a thousand words”. Barnard claimed the phrase’s source to be oriental by adding the caption; “so said a famous Japanese philosopher, and he was right”. Printer’s Ink printed another form of the phrase in March 1927, this time suggesting a Chinese origin. Chinese proverb; “One picture is worth ten thousand words”.
In an age where we’re continually being bombarded with information, visual content can quickly engage prospects in ways that text can’t. This is a classic case of “less is more”.
Simple & Less Complicated – Complex and critically involved material can often be presented more simply through visuals. A common example is the “quick setup guide” your LED television came with. Use the same concept for anything from a benefits map to a complex manufacturing process.
Greater Emotional Responses – Although a novel can really speak to your inner emotions, marketers don’t have that kind of time to elicit such an emotional response. Visual content can do it in an instant, and connect it with the company’s brand.
More Social Sharing – On Facebook as well as Pinterest, photos & images are shared more often than status updates or links, and videos are shared more than photos
More Channels to Carry & Share – Not only is visual content shared more often, but there are quite a few channels to leverage that support only visual content, such as; Pinterest, Flickr, YouTube and Vimeo.
More Memorable – Studies have shown that, especially over the long-term, we remember images better than words. Here is why; unlike text, the effect is magnified with each viewing.
Better SEO Ranking – While top rankings for competitive keywords can be elusive, having relevant visual content provides an opportunity for high rankings in the image and video search results.
If you are passionate about getting your message out to more people, in more ways, in a more rapid fashion, then promote your message through empowering ways such as images, pictures and video. Make your influence known.
The question you have to ask yourself is; “How will I capitalize on what I have learned”?
The Empowered Entrepreneurial Magnets
P.S. We are here to help. If you wish to learn more about how you can capitalize on the benefits of media, then click here right now. Be sure to share this article throughout your social media venues.