You made money in 2012, but are you really sure how you did it? How did you have your marketing plan set up in 2012? What important elements did you include? What did you exclude? Did you have the success that you strived to attain?
These are all questions that you must ask yourself. You must take your last years marketing plan, no matter how good it seemed, and tear it apart. I am not saying that you trash it. What I am saying is that you must break it down piece by piece and analyze what worked and what did not work.
What worked in 2012 may not work in 2013. You cannot assume anything. An old wise mentor of mine once said, “You can never attribute success to chance”. If that were the case, you could take your plan to Vegas and never lose.
Here are five simple steps to follow as you examine your wins and losses from 2012.
- Never take anything for granted. Need I say more?
- For any one positive thing that you accomplished, find five negative things that affected you and learn from them. It is always easy to fixate on all the great things that we accomplish each year, but real learning and success comes from looking at elements that negatively affected us and learn from them.
- Make sure that your “10 Year Plan” is up to date. I cannot tell you how many business people who I come in contact with who have no “10 Year Plan”. In case you are someone without a “10 Year Plan” or do not know that one is, it is your roadmap for the next 10 years in business. This is comprised of your; 30 day, 6 month, 1 year, 3 year, 5 year and 10 year goals. This is very critical to have in order to be successful. Rarely will your success be sustainable, unless you have this mapped out.
- Make it a resolution to improve on every area. We all can use this type of resolution.
- “Plan the work and work the plan”. A good friend and highly successful micro-entrepreneur, Kenneth Manesse uses this phrase as part of his training platform. “Plan the work and work the plan”. Make sense?
Empowering solutions that work. These are the foundation of any successful marketing plan. If you have these solutions implemented in your marketing plan, you are good to go. If you don’t, then contact me right now for a “free” no-obligation consult, and let me help you break through the barriers that are keeping you from having the success that you deserve.
The Empowered Entrepreneurial Magnets.
P.S. Be sure to share this with your friends and colleagues as well as on your social media sites.