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Published December 27, 2012 by Martin Casper
Published December 27, 2012 by Martin Casper

What is Missing From Your Marketing Plan for 2013?

Marketing ImageYou made money in 2012, but are you really sure how you did it?  How did you have your marketing plan set up in 2012?  What important elements did you include?  What did you exclude?  Did you have the success that you strived to attain?

These are all questions that you must ask yourself.  You must take your last years marketing plan, no matter how good it seemed, and tear it apart.  I am not saying that you trash it.  What I am saying is that you must break it down piece by piece and analyze what worked and what did not work.

What worked in 2012 may not work in 2013.  You cannot assume anything.  An old wise mentor of mine once said, “You can never attribute success to chance”.  If that were the case, you could take your plan to Vegas and never lose.

Here are five simple steps to follow as you examine your wins and losses from 2012.

 

  • Never take anything for granted.  Need I say more?

 

  • For any one positive thing that you accomplished, find five negative things that affected you and learn from them.  It is always easy to fixate on all the great things that we accomplish each year, but real learning and success comes from looking at elements that negatively affected us and learn from them.

 

  • Roadmap ImageMake sure that your “10 Year Plan” is up to date.  I cannot tell you how many business people who I come in contact with who have no “10 Year Plan”.  In case you are someone without a “10 Year Plan” or do not know that one is, it is your roadmap for the next 10 years in business.  This is comprised of your; 30 day, 6 month, 1 year, 3 year, 5 year and 10 year goals.  This is very critical to have in order to be successful.  Rarely will your success be sustainable, unless you have this mapped out.

 

  • Make it a resolution to improve on every area.  We all can use this type of resolution.

 

  • “Plan the work and work the plan”.  A good friend and highly successful micro-entrepreneur, Kenneth Manesse uses this phrase as part of his training platform.  “Plan the work and work the plan”.  Make sense?

 

Empowering solutions that work.  These are the foundation of any successful marketing plan.  If you have these solutions implemented in your marketing plan, you are good to go.  If you don’t, then contact me right now for a “free” no-obligation consult, and let me help you break through the barriers that are keeping you from having the success that you deserve.

 

In Success & Spiritual Empowerment…

The Empowered Entrepreneurial Magnets.

P.S. Be sure to share this with your friends and colleagues as well as on your social media sites.

 

Categories: Leadership & Success
Tags: , , , , , ,
About Martin Casper

Social Media Marketing Strategist Providing Mentoring & Development To A Broad Spectrum Of Clientele. Strong Entrepreneurial Mindset And "Outside The Box" Thinker That Harnesses The Power Of Digital Marketing To Drive Multiple Income Streams. Currently Co-Authoring A Book On Digital Marketing. Provided Creative Social Media & Marketing Solutions To Real Estate Professionals While Building A Successful Real Estate Business for Realty One Group. Specialties: Internet Marketing l Social Media Marketing l Social Media Consulting & Management l Social Media Training l Digital Marketing l Blogging l Business Development Coaching l Personal & Corporate Branding l Web 2.0 | Real Estate | Distressed Properties | Commercial Real Estate Acquisitions | Vegan Lifestyles | Health & Fitness | Personal Empowerment. Martin has created his own unique style of helping others build an entrepreneurial lifestyle for themselves as Empowered Entrepreneurial Magnets. Martin is passionate about health and is very concerned about the lifestyles of Americans along with the growing health challenges they are facing. Martin is building a grass roots effort to change lives, one person at a time. Martin's organization, "Empowered 4 Life", is a platform that provides solutions to empower lives through core principles of diet, fitness, spiritual & emotional health. Martin challenges each of you to find out what you are passionate about and commit to embracing that passion fully. Become an Empowered Entrepreneurial Magnet. "By Empowering Others, You Will Empower Yourself".

More posts by Martin Casper

  • http://twitter.com/SimpBlogNetwork Beth Hewitt

    Hi Martin,

    Really loved your first sentence, so you made money on 2012, but do you really know how? It made me chuckle. It is so true sometimes, things just happen and although making money is positive it also helps if you know how it happened and how you can continue to make it happen.

    Thanks for sharing, have a great 2013. :)

    Beth

  • http://findingourwaynow.com/ Susan Cooper

    I agree with you, point for point. This past year was about building my traffic. The coming year will be about realizing some financial reward from my efforts. I look forward to what 2013 has to bring. Happy New Year, may the coming year as rewarding for you as you hope. :)

  • http://www.patricia-weber.com Patricia Weber

    I’m one without a 10 year plan – and I’ve been doing fine for about 20 years. Yes; a few years were pretty rocky but overall, I’m not that tied to looking that far forward. Great post! Thanks Martin.

  • http://www.Empower2Go.com Martin Casper

    Thanks Beth, for your comments. Sometimes making money can be a hoot from the standpoint of not being on top of every angle. When the sale hits, you all of the sudden go “hmmm…where did that come from”?…LOL

  • http://www.Empower2Go.com Martin Casper

    Thanks Susan and I am looking forward to hearing about your successes in that dept this year!

  • http://www.Empower2Go.com Martin Casper

    Thanks Patricia…everyone has a different way that they row the boat. If the boat still gets back to shore, then it works…plain and simple.

  • Donna Merrill

    Hi Martin,
    Great statement Plan the work and work the plan! So many people get stuck in the planning phase. It is great to have that 10 year plan ahead of you and then break it down to yearly, and monthly goals to get there. Mine is on a vision board lol.
    What I find most important is to look at those negatives. That is where we truly learn. At this time of year, people are making resolutions and looking ahead. I find that we need to measure the past year of accomplishments and “failures” so we can assess where we need to focus on.

    Thanks,
    donna

  • http://www.Empower2Go.com Martin Casper

    Thanks Donna. So many times people get all caught up in how “great they did” and forget to look at the mistakes and problems…analyzing and fixing before you move forward. It is like investing in real estate…You do not make money on the sale…money is mad on the purchase.

  • Adrienne

    I can’t do the 10 plan Martin because I have no idea if I’ll be on the same track by then. I mean things change and the direction of our businesses change sometimes too. I prefer doing short term goals myself because I can stay much more focuses on achieving that outcome more then a long term goal.

    I totally understand when you said some people don’t even know how they made the money. We try so many different strategies and if they aren’t on top of things then it can definitely slip by them.

    I have no doubt I’ll be keeping a tighter rein on my marketing plan for this upcoming year. Hey, wish me luck!

    ~Adrienne

  • http://www.facebook.com/viola.tam.businessmum Viola Tam

    Hi Martin,

    Thank you for sharing your expertise. I love that “Plan the work and work the plan” quote!

    I remember a saying about living life ‘by default’. This Network Marketing leader Jerry Clark mentioned that a lot of people simply failed to sit down and assign some serious hours into writing down their LIFE goal. Way more than 10 years! He joked about many people spending more time on planning what to eat, what to dress,etc, than about their own life! The results? Living life by default — keep drifting in life.

    With Appreciation, Martin.

    Viola The Business Mum

  • http://www.Empower2Go.com Martin Casper

    Thanks for the comments Adrienne. It is interesting to see some of the comments that I have received back from this article. One thing that I see is that people sometimes think that this refers to their present course of business. I think a bit more globally in referring to an individuals’ strategy toward where they will be financially in their overall picture. I love seeing your comments, Adrienne. Thanks!

  • http://www.Empower2Go.com Martin Casper

    Thanks Viola for those insightful comments. I love the part about Jerry Clark’s comments. It sounds like “getting ready to get ready”?…LOL. thanks!

  • http://twitter.com/YLTL Dan Meyers

    Great reminder because I need to create my marketing plan for the year. I’m currently launching my new site, so this is perfect timing. Thanks!

  • http://www.Empower2Go.com Martin Casper

    Great news Dan. Get your site going and knock it out of the park. Have a great 2013!

  • http://www.facebook.com/bbuergi Bruno Bürgi

    Planning is an important part in business. The better your plans the easier it will be for you. But from time to time you have to make corrections on your plan. As soon as you see that something is not working then you should make corrections and apply these.

  • http://www.Empower2Go.com Martin Casper

    Well said, Bruno. We must all be ready to make adjustments.